I wrote about how my favorite trade show, the video game-focused Electronic Entertainment Expo, is changing with the times.
I attend E3 as a journalist, but in my heart I’m also a fan — glad for a chance to play Shadow of War before the rest of the world, just as any of my game-playing friends would be. An E3 geared more toward average people would ensure that thousands of fans leave LA as ambassadors, doing the hard work of promoting developers’ games for free. Turning digital games into temporary physical spaces is time-consuming and expensive. But at a time when consumers crave new experiences above all else, game developers may just find that it’s worth it.