I wrote about the end of Jelly, an app that seemingly no one could tell the truth about until the end.
Here’s a prediction: it won’t remain separate, because no one was using it. (Pinterest notably did not say one word about the future of the app.) By my count, this is the third time Jelly has failed. The first was when Fluther was abandoned. The second was in 2014, when Stone and Finkel abandoned Jelly to make a meme app named Super. Last year they decided to “un-pivot” back to Jelly, and in my tests search results had not improved much. There are a number of searches for which Google is terrible — an increasing number, even! — but beating Google at its own game is a monumental challenge, and trying to crowdsource it with unpaid labor was a fool’s errand.