I wrote about various ways that competitors are taking Twitter apart — and remaking it in their own image.
On one level, big social platforms borrowing features from one another has a long history in software development. Facebook alone took the “like” from Tumblr, the “check in” from Foursquare, “trending” from Twitter, and the “story” from Snapchat. But on another level, the recent moves to integrate real-time public posts show the internet not copying Twitter so much as they are absorbing it. Twitter is being unbundled before our eyes, and the implications are fascinating.