Facebook's fast-loading articles were supposed to transform. Now big publishers are fleeing. What next?
This month's arrival of Facebook stories, a rolling series of photo and video posts that disappear 24 hours after they're posted, pushed Instant Articles further down in the News Feed. And publishers can't use the Stories format even if they want to — they are currently enabled only for individual users. "The camera is going to be the priority, not news and entertainment content," one former employee told me. "That's just going to keep getting shoved down in the feed." The company has all but confirmed this; “the camera is the new keyboard” is a popular refrain on campus these days.