I gave some unsolicited advice to my favorite social app of 2017.
4. Give me a reason to keep watching after I lose. As compelling a host as Rogowsky can be, the main draw for HQ continues to be the chance to win real money. (I’ve won precisely once, earning $2.16.) Once you lose, there’s little reason to keep watching, and so we abandon the app and move on to other things. I wish HQ would incentivize us to stay to the end: dropping random extra lives on people who stick around, say, or letting us earn our way back into the game by answering questions correctly after we’ve been knocked out. Get us to stay to the end for two shows a day, and you’ve captured 30 minutes of your audience’s daily attention — the kind of number that’s going to get HQ the $100 million valuation it reportedly is seeking.