Why Facebook will never resolve its trust issues with conservatives

by Casey Newton

My take on Facebook's public-relations crisis surrounding its handling of the Trending Topics module.

As a public-relations move, the Menlo Park summit offered wins all around. Facebook signaled its respect for a group whose political opinions often differ from its employees’, and conservative attendees appeared powerful for having commanded the attention of an incredibly powerful — and popular — tech company. But while it may quiet doubts for a time, Facebook’s trust issues are going to linger. The company insists it is open to all points of view, and can point to credible evidence that its platform is used as effectively by conservatives as it is anyone else. But from now on, we’ll always have questions — as we always should have — about what Facebook is and isn’t showing us.