What happened when Facebook started planning a birthday party for me against my will.
And so when my birthday approached this year, I thought I might invite one or two friends to dinner and enjoy the relative calm. But Facebook's growth team had other ideas. A short while later, another friend sent me a screenshot similar to the one that Matt had, asking me what the hell was going on. I imagined dozens of my friends receiving the notification and simultaneously rolling their eyes. Look at Mr. Big Shot, getting Facebook to organize his parties for him. What will it be for you on your name day, Your Majesty? A tour of the Seven Kingdoms, perhaps?