An in-depth look at San Diego app maker Pixite as it tries to navigate the ever-shifting landscape of the App Store at a time when the US market is growing ever more saturated.
This past December, Kaneko emailed me out of the blue. He didn’t know it then, but I’m a fan of the company’s apps: Fragment, which applies prismatic effects to photos, is one of my favorite artistic tools. "As an independent bootstrapped app company, we are struggling," Kaneko wrote. "If things don’t turn around, we’ll need to lay off half of our staff in the next few months." He invited me to come to San Diego and observe the struggle up close. Kaneko would open up Pixite’s books and share every piece of data that I requested while, over the course of two days, his team locked itself in a room and attempted to chart a path forward. Pixite would either figure it out or die.