I wrote about the relaunch of About.me.
The result is a much simpler design: a single page with one prominent button and a few other outbound links. This isn’t a social network: there’s no friending, or following, or connecting. Instead, there’s a button its creators call the "spotlight." It’s a single call to action meant to get visitors to actually do something with the page they’re visiting. Every person who creates a page has to pick one. Photographers might choose "view my portfolio" or "view my photos." Airbnb hosts would choose "stay at my place." For authors there’s "buy my book"; for musicians, there’s "listen to my music." The link points wherever you want it to.