The story behind Houseparty, the new app from live-streaming pioneer Life On Air — better known as the team behind Meerkat.
And so the former Meerkat staged a hoax. It launched Houseparty on Android and iOS with no fanfare, listing the developer as "Alexander Herzick" — which happens to be the name of Sistani’s husband. They chose him as their front man because of his almost nonexistent social media profile. (Later, after Houseparty rose to No. 2 in the App Store’s top downloads chart, the company built fake Facebook and LinkedIn pages for Herzick to support the illusion. When venture capitalists would email "him" asking to meet, the company responded by sending them Daft Punk GIFs.)