In a year-end dialogue, Nilay and I talked about Facebook's dominant 2015 — and what it means for the likes of us.
How Facebook should distribute the attention of 1 billion global citizens daily is a more or less impossible question. No wonder they’ve given the job to an algorithm! But having the rapt attention of so many people brings with it some real responsibility. I’d like to see Facebook’s thinking around news evolve to include the belief that keeping people well informed about the world around them is part of the company’s mission. Zuckerberg has spent years talking about Facebook as the next evolution of the newspaper. But to really be the heir to the newspaper, your mission can’t stop at "making the world more open and connected." You have to make the world smarter, too.