I wouldn't have believed it unless I saw it with my own eyes: a social app broke out at South by Southwest. In 2015.
"The first day, I had to just pretend I knew what it was," a woman in town for the film portion of the festival confided to me at a dinner last night. "Then I went back to my hotel and was Googling it." She was impressed. A few days later, she spoke on a panel and brought up Meerkat. "I was like, it’s the future of journalism," she said, laughing.