I wrote about the surprising rise of Meerkat, a bona-fide social networking phenomenon:
Meerkat, in other words, is Twitter’s obsession of the moment. Like many seeming overnight successes, it was a long time coming and benefited from a combination of hard-won startup wisdom, influential early fans, and luck. Rubin spent the past week trying to answer the question of why Meerkat has taken off, and he has started to settle on an answer: "spontaneous togetherness." "It sounds horrible," Rubin groans. "It sounds like the most cliché, cheesy thing ever. But that’s what it is!"