I wrote about Flipboard's bold, beautiful move to the web:
The resulting product is a bit of a mutant. At times, particularly when you’re flipping stories into "magazines," Flipboard can feel like a kind of Pinterest for articles. At other times, when you’re skimming the publications you read daily to see what you missed, it can feel more like an RSS reader. "RSS is a good broadcast mechanism — but it’s not personalized," McCue says. "You can’t remix a bunch of stuff together to create a new list of articles about a topic. We’ve leveraged (RSS) but gone past it." And at its best, when the combination of your interests and Flipboard’s algorithms are working in harmony, it really can feel like a personalized magazine.