At the Consumer Electronics Show this year, I reported from deep in the heart of a marketing sub-conference.
Shingy is basically free-associating. A slide deck keeps him roughly tethered to his trend forecasting, but the leaps are hard to follow. Here’s about 10 seconds of his talk: "It’s gonna converge in the home. The connected home’s gonna be this: it’s smart art objects. Beautification is right here, right now. It’s all about celebrating the beautification of objects. So the internet of things? Forget that. It’s the internet of everything. Because what’s gonna happen is the one problem which everyone’s gonna want to talk about here — standards. You’re gonna buy a Toshiba TV, and an LG fridge, and you’re gonna buy some other brands’ things. None of that shit can talk to each other. We need standards."