I got an early look at Twitter's first major TV ad campaign, tied to the launch of Moments.
How powerful can television advertising be for a tech company? Apple aside, Twitter notes that TV ads are credited with helping Google's Chrome rise from third-place browser to No. 1. Lapsed Twitter users may be surprised to see just how many of their interests are represented on the platform today, and ads could drive them to give it another look. Twitter's campaign also extends beyond TV — it's doing paid search and mobile app install ads as well, including some on its own platforms. But its TV ads are the flashiest part of the campaign. (Twitter ran a TV ad during a NASCAR event in 2012, but it was a one-off thing, the company says.)