I wrote about Pocket's new social features, which I really like.
"We call it Project Lightning," jokes Nate Weiner, the company’s founder and CEO, when we met for coffee recently. (Twitter recently launched a Project Lightning of its own.) Weiner began building Pocket as a Firefox extension called Read It Later in 2007. For most of its life, the service has avoided recommending content on the idea that Pocket’s appeal comes from the fact that everything in it is something you’ve chosen yourself. But that began to change as the company’s user base grew to 17 million, and Pocket began thinking it could take advantage of all their volunteer curation to highlight the web’s most interesting articles and videos.