The inside story of how Twitter's big bet on casual users came to be.
The latest re-imagining of Twitter began in January during a hack week, when employees set aside their day jobs to work on other projects. For their contribution, product designers Alli Dryer and Wayne Fan decided to take their Twitter timelines during a football game and infuse them with the best tweets about the game. One of Twitter’s chief frustrations is the certainty that there are better tweets out there than the ones that you’re seeing — and you have no real way of finding them. Dryer and Fan imagined bringing you the most interesting commentary, stats, pictures, and videos from an event, without you having to know anything about who or what to follow. And then, when the game ended, those accounts would fade back into the background.