I wrote about what lessons Beats Music needs to learn from MOG, which is the backbone of the latest entrant in the streaming-music wars:
But if MOG's experience proved anything — and as Rdio's struggles have highlighted as well — slick design and cool features alone are no guarantee of success. With most Americans still unsold on the idea of renting their music rather than purchasing it outright or downloading it illegally, streaming-music companies face an uphill battle. The most effective way to persuade them to date has been to give them music for free for as long as possible. Beats isn't taking that approach. And if it's marketing efforts don’t prove as effective as executives promise, its history may wind up looking a lot like MOG's.