After Google+'s new leader gave an interview where he couldn't name an area where the service could improve, I wrote three things it could do right away.
I’m not trying to suggest any of this is easy. Frankly, it would be a surprise if Google was the most dominant player in social media in 2014. The company started too late, and its product had the look and feel of an also-ran. But Besbris’ whistling past the graveyard won’t do Google+ any favors. Its moment came and went, and the time to change is now.