The leaderboard resets itself every day at midnight Pacific time, giving entrepreneurs a perpetual clean slate to try to get users’ attention. The leaderboard rankings take into account user votes and also when in the day something was posted — if it’s later, the product may get boosted above something that has more votes depending on how quickly it accumulated them. It’s the perfect place to discover an app like UltraText, which was built as a side project by two friends with no interest in turning it into a venture-backed startup. "Today more and more people are building products," Hoover says. "They may not be traditional startups, but they’re still making interesting, useful products that people want to discover."