Path's latest revamp, which adds subscription fees and more private sharing options, also rethinks the basic premise of the service:
Meanwhile, a company that launched as a more private social network has come to the conclusion that its sharing methods weren’t private enough. "What we’ve learned from our users is that their Path friends list is really a mix of people from different contexts," says Cynthia Samanian, a product manager at the company. "People have close friends, family, and co-workers on Path. It really comes down to wanting to have more control over who they’re sharing with." That’s nothing new, but it’s an idea that Path long resisted in an effort to create a network so intimate that a user need never worry that a post would be seen by the wrong person.