Square sets its sights on check-ins: 'We can do something better'

by Casey Newton


Today I broke the news that Square will use payments data to make local recommendations a la Foursquare Explore:

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"'We can tell you that people who like X might also like Y — and it's a true representation of what you've bought,' said Ajit Varma, who Square brought on last year as its first 'Director of Discovery.' Lots of apps and web services make recommendations for places to eat, drink, and shop, but Square is betting its payment data will give it a decisive edge. 'I think we can do something a lot better,' Varma said."