Kindle TV: why does Amazon need a set-top box?

by Casey Newton


I wrote about the pressures Amazon faced in deciding whether to make its own play for the living room, via a Kindle TV:

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"They see the same handwriting on the wall that Apple put up there a few years ago," said Mike McGuire, an analyst with Gartner. "If you're going to do an ecosystem, you need to have an anchor in the living room. We've seen Apple be very coy about Apple TV, but that box — as a thing that gets you onto a bigger screen, with all this content we have in various places on various devices — is going to be hugely important."