Today I broke the news that Twitter bought music discovery service We Are Hunted and is using it to build an app called Twitter Music:
Twitter Music, which is set to arrive in the wake of key competitor Facebook overhauling the music section of its News Feed, shows Twitter taking new steps into becoming a full-fledged media company. The app acknowledges the key role music has played in drawing new users to the service -- particularly younger, mainstream users. Pop stars have some of Twitter's most popular accounts, with followings in the tens of millions. The TwitterMusic account has 2.3 million followers -- not a bad perch from which to launch an eponymous app.
Shortly after my post, We Are Hunted went mysteriously offline.