I wrote about the unlikely rise and rapid fall of social DJ experience Turntable.fm. Founder Billy Chasen shared his thoughts with me on where things went wrong:
It wasn’t long, though, before the virtual club began to empty. Early on, the company decided to invest significant resources into expanding internationally, but licensing issues proved time-consuming and expensive. More pressingly, the product proved to be the kind of thing that many people tried exactly once. "The product itself, while novel and fun, had a hard time retaining users no matter what product improvements we made," Chasen tells The Verge.