Curious about how Google's Street View maps actually get made, I went on the ground with the team in the Presidio as they built their latest 3D panorama:
Along the way, Street View has come to serve an important strategic purpose. In the wake of Google Maps’ removal as Apple’s default mapping system in 2012, Street View has offered iPhone users regular and impressive glimpses at what they’re missing with Apple Maps. "To me it’s magic," says Steve Silverman, who helps build the Trekker hardware. "You can pull a smartphone out of your pocket, see your friend’s house, and know which door to knock on. That’s why we do this."