Today at CNET, I wrote about my recent participation in a Google user experience study -- and how they're extending their lead in desktop search to the increasingly mobile world:
Interestingly, though, Google says mobile queries aren't wildly different from their desktop counterparts. Many questions people used to ask Google before they left their desks they now wait to ask until they're in their cars. (Travel directions are a good example.) The implication here is that Google has less to lose in the shift to mobile than its competitors might hope. It has already been answering questions like this for years; the only thing that's changed is the device its customers are using to ask them.